Polytechnic School, Pasadena, California This highly-selective K-12 day school of roughly 860 students reached out to KFS when their campaign results began to stagnate after two years. Our mandate: help generate a sense of momentum and motivate donors to become involved. We incorporated the existing campaign name and newsletter format, then re-launched the communication strategy across web, case statements, events, and other media.
Three years later, the Poly campaign exceeded its goal with a final result of $93.7 million. The Lower, Middle, and Upper School campuses are completely transformed with multiple new facilities and outdoor spaces.
Our advancement work eventually led Poly to ask for a full re-branding of the school. During that process, we built on our knowledge of the alumni and parent audiences to create a school-wide brand strategy and visual identity. This included individual approaches for the three school divisions. We redesigned the Poly website, admission materials, magazine, and eNewsletter.
