Phillips Exeter Academy, Exeter, New Hampshire. Our Exeter work spans two decades, beginning when Kristin Fogdall served as Exeter's director of advancement communications and hired Brown & Company for strategic design services. Ambitious and comprehensive in every aspect, The Exeter Initiatives raised $352 million dollars and engaged thousands of alumni, parents and friends over a five-year public phase. Beginning with the Academy's master plan process, our communication strategy helped to propel each phase of advancement work, from feasibility conversations with major prospects to campaign events in 21 major cities to annual fund strategies assuring every donor felt the impact of his or her gift.